DIOR - AI FRAGRANCE
AI in the Dior ad shows that it enhances, not replaces, human creativity. Tools streamline workflow and boost creativity. AI-human partnership pushes creative limits.
Goal: Create a captivating, budget-friendly video showcasing Dior's elegance with fantasy & realism. I used 5 tools.
Concept Development
GPT: Dream it.
Process: The journey began with a brainstorming session where the foundational script was drafted using GPT, aiming to merge a fantastical world with a realistic setting, setting a dramatic narrative tone for the project.
Visual Creation
MIDJOURNEY: Create it.
Process: Using MidJourney to generate high-definition dreamlike images, portraying scenes ranging from mysterious gardens to enchanting visuals with strategic camera angles and lighting to evoke emotions.
Animation
RUNWAY: Reviving it.
Process: RUNWAY was used to animate the static images, transforming them into a dynamic sequence that begins in a dark, mystic garden and transitions into a magical realism scene with a model showcasing the perfume.
Musical Composition
SUNO: Create emotions.
Process: SUNO crafted an emotional, escalating score that begins with a whisper and intensifies along with the video’s narrative, adding depth and enhancing viewer engagement.
Final Editing
AFTER Effects: Creating the magic
Final Product: The video concludes with a polished assembly, where all elements—visuals, animation, and music—come together in Adobe After Effects, ensuring a seamless and coherent narrative flow and visually stunning presentation.
